Qualification

1. SEO-optimizer belongs to the professional category

2. A person with (higher; secondary) professional education, work experience in optimization and promotion of web resources at least (1 year; 2 years; 3 years; others) is appointed to the position of SEO-optimizer

3. SEO must know:

How search engines work
Features of optimization for each search engine
Link types and functions, principles of effective link building
Methods of "white" and "black" optimization
Internet protocols and principles
Modern technologies for creating web resources
Browsers
HTML, XHTML, CSS, XML, W3C standards
Features of configuring the web server on which the web resource operates
Object the server is dedicated to (promoted product)
Grammar and stylistics of the Russian language and the English language (if the web resource is English-language)
Current conditional abbreviations, conditional abbreviations on computer topics, used in bibliography in foreign languages
Marketing Basics
The basics of copywriting
Fundamentals of Labor Law
Rules and regulations for labor protection, safety, industrial sanitation and fire protection
Job responsibilities

SEO optimizer:

1. Develops and conducts activities to optimize a web resource for search engines, promote a web resource on the Internet, increase sales of a promoted product by attracting customers via the Internet

2. Carries out the selection and analysis of keywords and phrases of the web resource

3. Increases the compatibility of the source code of web resource pages with search engines

4. Increases the compatibility of web resource texts with search engines

5. Increases the effectiveness of the texts of the web resource in terms of advertising the promoted product in order to attract customers via the Internet

7. Monitors changes in search engine algorithms and adapts the web resource to these changes

8. Monitors the emergence of new search engines, studies their features and conducts search engine optimization of a web resource for new search engines

9. Prepares reports on a regular basis:

by position of a web resource in each of the search engines
by rating of a web resource in search engines
by sources and behavior of web resource visitors
by changes in sales volumes
in order to analyze the results of the measures taken to optimize and promote the web resource

6. Ensures compliance with legislation on advertising, consumer protection, information and informatization, copyright and related rights, etc.

An SEO optimizer has the right to:

1. Require the management of the organization to provide the organizational and technical conditions necessary for the performance of official duties.

2. To get acquainted with the documents defining his rights and obligations in the position held, the criteria for assessing the quality of the performance of official duties.

3. Submit to the management of the organization proposals for improving the work related to the responsibilities provided for in this job description.

A responsibility

SEO optimizer is held accountable for:

1. For improper performance or non-performance of their official duties provided for by this job description - within the limits established by the current labor legislation of the Russian Federation.

2. For offenses committed in the course of their activities - within the limits established by the current administrative, criminal and civil legislation of the Russian Federation.

3. For causing material damage to the organization - within the limits established by the current labor and civil legislation of the Russian Federation.

OFFICE INSTRUCTIONS SEO SPECIALIST

Foreword
0.1. The document comes into force from the moment of its approval.
0.2. Document developer: Human Resources Manager.
0.3. The document has been approved by: Head of labor protection.
0.4. This document is checked periodically at intervals not exceeding 3 years.

General provisions of the job description SEO-specialist

1.1. Position “SEO-specialist“ Professionals ”.
1.2. Qualification requirements - complete higher education in the corresponding direction of training (master, specialist) and advanced training. Work experience in the profession - at least 5 years.
1.3. Knows and applies in activities:
laws, regulations, orders, orders, decisions and other regulatory legal acts of state authorities of information security;
basics of programming;
fundamentals of a market economy;
organization of production, labor and management;
labor legislation;
rules and norms of labor protection, industrial sanitation and fire protection
knowledge of HTML, CSS, Smarty, JavaScript (Ajax, jQuery)
knowledge of optimization trends, current ranking methods, search engine filters
knowledge of the basic principles of search engines (Yandex, Google)

1.4. An SEO specialist is appointed and dismissed by order of the organization (enterprise / institution).
1.5. The SEO specialist reports directly to the head of the IT department.
1.6. An SEO specialist supervises the work of a programmer, copywriter, site editor, site developer.
1.7. An SEO specialist, during his absence, is replaced by a person appointed in accordance with the established procedure, who acquires the appropriate rights and is responsible for the proper performance of the duties assigned to him.

2. Description of work, tasks and duties of an SEO specialist

Conducts detailed project analytics from the SEO perspective
Compiles SEO site audits
Develops and implements an effective promotion strategy, analysis / adjustment
Carries out regular analytics of search results and competitors
Carries out comprehensive internal optimization of projects
Carries out work with the semantic core, query clustering, complex external optimization of projects
Provides ongoing analytics on company projects and prepares reports
Develops technical specifications for copywriters and programmers
Works with web analytics tools
Provides dew of search traffic
Develops and implements proposals for a website promotion strategy
Carries out regular site audits
Analyzes the results of website promotion in search engines, promotion of competitors' websites
Searches for new promotion methods

3. The rights of an SEO specialist

3.1. The SEO specialist has the right to take action to prevent and eliminate any violations or inconsistencies.
3.2. An SEO specialist has the right to receive all social guarantees provided by law.
3.3. An SEO specialist has the right to demand assistance in the performance of his official duties and the exercise of rights.
3.4. An SEO specialist has the right to demand the creation of organizational and technical conditions necessary for the performance of official duties and the provision of the necessary equipment and inventory.
3.5. The SEO specialist has the right to get acquainted with the draft documents relating to his activities.
3.6. An SEO specialist has the right to request and receive documents, materials and information necessary to fulfill his job duties and management orders.
3.7. An SEO specialist has the right to improve his professional qualifications.
3.8. An SEO specialist has the right to report all violations and inconsistencies identified in the course of his activities and make proposals for their elimination.
3.9. The SEO specialist has the right to familiarize himself with the documents defining the rights and obligations of the position held, the criteria for assessing the quality of the performance of official duties.

4. Responsibility of SEO specialist

4.1. The SEO specialist is responsible for failure to fulfill or untimely fulfillment of the duties assigned by this job description and (or) failure to use the granted rights.
4.2. An SEO specialist is responsible for non-compliance with internal labor regulations, labor protection, safety, industrial sanitation and fire protection.
4.3. An SEO specialist is responsible for disclosing information about an organization (enterprise / institution) that is a trade secret.
4.4. The SEO specialist is responsible for non-fulfillment or improper fulfillment of the requirements of the internal regulatory documents of the organization (enterprise / institution) and legal orders of the management.
4.5. An SEO specialist is responsible for offenses committed in the course of his activities, within the limits established by the current administrative, criminal and civil legislation.
4.6. The SEO specialist is responsible for causing material damage to the organization (enterprise / institution) within the limits established by the current administrative, criminal and civil legislation.
4.7. The SEO specialist is responsible for the misuse of the provided official powers, as well as their use for personal purposes.

The possibility of applying methods of intangible (non-financial) motivation at different stages of the personnel management system not only include policies and procedures on intangible remuneration of employees, but also practices in the field of selection, adaptation, ...

Artjoker WEB DEVELOPER who loves seo

Difficulty: easy

Every businessman who goes online wants to get as many customers as possible and for his website to attract as much traffic as possible. SEO specialists can help with this task. In this article we will tell you what exactly a SEO specialist does and what it takes to get such a job.

What a beginner SEO should know?

If you are interested in the work of an SEO specialist, you need to understand how search robots work and how sites are ranked in the SERP.

This is influenced by the level of internal and external site optimization. This is what the specialists are working on. In order for the resource to rank well, the SEO specialist tidies up the internal structure, files, fill the pages with keywords, and also work on brand citations and mentions.

In this way, search robots see that the site meets the criteria and rank it higher than others, even when considering the same keywords.

SEO optimization is a lengthy process that requires hard work and constant analytics.

Also, you need to know:

• Search engine algorithms;
• Basics of Internet Marketing and Advertising
• Copywriting Basics

What a SEO should be able to do?

We will start from vacancies for the position of “SEO specialist”. Vacancy from Artjoker:

We expect from you:

• examples of successful projects, including Ecommerce
• Selection of keywords and compilation of an extended semantic core
• Internal website optimization from A to Z
• compilation and verification of implementation: Title, Keywords, Description
• knowledge of software and services for working with promotion projects
• Google Analytics certificate
• knowledge of search engine algorithms and principles of their work
• optimization of the site structure
• understanding the principles of usability
• experience with major CMS - Joomla, ModX, WordPress

Your indisputable advantage:

• knowledge of English (level - Intermediate)
• basic knowledge of HTML and PHP
• creative thinking!

You have to analyze a lot - the current state of the site, competitors, monitor trends in the market, and then implement changes. Website search engine optimization goes through the following stages:

1 Semantics

After analysis, you need to collect the semantic core of the site - these are keywords that describe the activities of your client.

2 Internal optimization

Then you need to work on internal optimization, it includes a lot of work related to the internal structure and content of the site, here are a few main ones:

• meta tags
• optimized content
• website loading speed
• setting robots.txt, sitemap.xml

3 External optimization

External optimization - we improve the external link mass - this is working with links, directories, forums. In addition, a unique promotion strategy is drawn up for each project, which is most suitable for a specific business. Accordingly, you need to learn all the Stages of SEO in order to be a good professional.

What does SEO do? Job responsibilities in the company

You, as a specialist, will be given KPIs for each project that you need to achieve. In addition, SEO duties:

• conduct an Audit and Analysis of website usability
• analyze competitors;
• develop promotion strategies
• improve the web resource in order to increase the amount of time spent on it by the client
• track changes in algorithms and adapt the site
• prepare reports for clients (behavioral factors, traffic sources, etc.)

As you can see, SEO is a combination of analytical work with innovation monitoring, as well as work for results.

How much do SEOs earn?

Of course, it all depends on your skills, knowledge of English, work experience and portfolio.

The salary of a beginner SEO is up to 5 thousand hryvnia, but if you constantly develop, grow, learn new tools, then over time you can reach a decent salary level of 10,000 hryvnia.

The earnings of a senior SEO for Western projects reaches UAH 30,000.

Artjoker's tips on how to become a CEO and get your first job?

1. In order to gain the skills you need to be successful, you need to combine theory and practice. You can follow the path of self-study through blogs and online courses, while trying to optimize your own site or the site of a friend, or go to offline courses. The best way to become a SEO specialist would be courses and internships at a specific company.

1. In order to quickly analyze and correctly compose the semantic core, study the tools: Google Analytics, Serpstat, Semrush. You will be able to quickly receive information about search queries, monitor site positions.

1. Explore trends and novelties in the field, do not be afraid to add creativity and try something new. Be diligent and love what you do.

Artjoker is a powerful marketing department that makes website promotion in search engines responsibly and creatively.

Today, keeping a website afloat is essential to ensure adequate product sales. In order to promote your site, you need the functioning of a separate wizard. Such a person is an SEO specialist. Who is SEO, what he does and how to check his work, we will analyze in this article.

A resource promotion specialist or seo optimizer is an employee who optimizes a site to attract a large number of users. SEO optimizers fill web pages with various articles, which include the most popular queries. In this area, a certain classification of specialists is distinguished.

1. SEO copywriter writes texts with popular queries.
2. An SEO rewriter takes data from other sources to write texts.
3. An SEO optimizer (SEO) is a generalist who optimizes code and content. The end result of an SEO is increased traffic.

What do we have to do?

The profession of an optimizer has two sides. First, the profession of an optimizer is, first of all, scrupulous work with performing monotonous actions. However, in other cases, the optimizer must adapt to changing customer conditions.

So, the profession of SEO-optimizer consists of several daily processes:

1. Search for customers.
2. View resource.
3. Corrective measures.
4. Site analysis.
5. Optimization of the web page itself.

Let's dwell on each point in more detail. An SEO optimizer usually promotes a large number of different resources. The optimizer then looks at existing web pages and identifies problems that need to be corrected and resolved. Next, an action plan is drawn up to optimize the resource. At the same time, the measures are aimed at eliminating both external (links) and internal problems (articles, texts).

Further, the specialist is directly involved in site optimization. The specialist improves the content of the site. The specialist must control the relevance of the search engine requirements. If they do not correspond to the resource, then it needs to be redone. After that, the wizard generates a report. It can be in the form of graphs, which is then provided to the customer. Further, the master determines the compliance of the content with legislative acts. The master also distributes assignments to copywriters and rewriters, controls the deadlines and compliance with the requirements.

Knowledge

In order to be a good specialist, you need to have a lot of knowledge. First of all, this is knowledge of the English language. In addition, you need to be proficient in HTML, CSS and other languages ​​to perform layout.

Control

How to check SEO? Often, SEO-optimizers are people who do not really imagine the profession of a real specialist and cannot work at a high level. To prevent this from happening, you need to control the SEO work. When checking the work, you need to pay attention to many details.

First of all, SEO must perform internal optimization. He must form the semantic core, make up the correct headings and subheadings. In addition, it defines Title and Description. You need to check with the SEO specialist about the implementation of these points. If they are not there, then you need to find out at what stage the specialist is.

If an SEO specialist is engaged in the content of the resource independently, then it is necessary to control the frequency of updates. Frequent updating of content on the site leads to an increase in rankings. At first, the resource may lose positions, however, this is often due to the intensive work of the SEO-optimizer to change the keywords and text structure. In this regard, you need to wait for the complete re-indexing of the project. Reporting on the work done is an essential component of the work. It helps in evaluating the work of both SEO and the site itself.

It is imperative that before approving a candidate for the role of SEO, it is necessary to set goals and objectives with high accuracy, and clearly formulate the terms of reference. Before starting work, it is necessary to agree on all inaccuracies in the assignment. For an objective assessment of the employee's work, it is necessary to monitor some indicators. Thus, an increase in the amount of traffic to a resource from search engines, an increase in unique visits are accurate indicators of the development of a resource. The increase in the amount of traffic to the site from the systems is an important indicator, but not accurate, since search engines have an ambiguous testing trend. To control these indicators, you can use SE Ranking. Considering all of the above, you can find a good specialist and promote the resource.

read books(in the list "" you will find links to book reviews. If you want to download them, use the form "Download a collection of books for marketer 80 lvl" in the sidebar).

Read the sites. I subscribe to many RSS feeds and also receive info in the newsletter. Here are some examples of sites that I read all the time. For yourself, you will select the most interesting ones.

Russian-language sites, blogs, SEO forums:

English-language resources:

Because more and more SEO becomes SEM (search engine marketing), it would be nice to know the basics of marketing.

Attend specialized events.

And one more condition. Because search engine algorithms are constantly changing, new opportunities appear, it is necessary to steadily monitor the information. You need to be ready for this and allocate time in your schedule for self-education all the time!

SEO courses

I am very skeptical about free SEO courses on the Internet. Therefore, I will tell you about those with whom I dealt and I can recommend you with a clear conscience.

Basic knowledge that an SEO specialist should have:

• Knowledge of search engine ranking algorithms.

(With experience comes not only knowledge, but also an understanding of the evolution of the search and assumptions about further development).

• Portfolio with examples of successful website promotion for high-frequency, competitive requests.

(Ideally. If you have your own site, then you can already show something).

• Perfect knowledge of Excel. Ability to analyze and draw conclusions.
• Knowledge of the basics of advertising, internet marketing.
• Knowledge of the main exchanges, tools for analyzing and promoting the site.

Additional knowledge:

• English (Intermediate).
• Basics of HTML, CSS.
• Skills of working with standard CMS: Drupal, Joomla, WordPress.

Responsibilities of an SEO specialist

1. Each company has its own requirements, but I tried to present as complete a picture as possible.
2. Comprehensive site audit.
3. Development of tactics and strategies for site optimization for search engines.
4. Compilation of the semantic core: selection and analysis of keywords and target URLs, clustering. Timely update of semantics.
5. Internal website optimization. Working with code, linking, text, graphic, video content, etc.
6. External optimization. Analysis of the link mass.
7. Usability analysis.
8. Writing technical specifications for developers, copywriters, designers, layout designers.
9. Increasing the "trust" of the site: PR, TCI, mR, DA.
10. Tracking changes in PS algorithms.
11. Working with reporting: by positions, traffic, conversions, etc.

SEO specialist salary

The average temperature in the hospital is $ 700 (Ukraine). But a good specialist earns a lot more.

5. Where to look for work

Usually:

• vacancies on the websites of SEO companies;
• vacancies on recruiting sites;
• ask friends.

Hello, dear readers of InetSovety.ru. Today, the SEO specialist is one of the key links in Internet marketing. He solves important problems, so he must have certain knowledge and skills. Of course, it is impossible to study everything related to website promotion in search engines at once, but if you are determined to get this position, you will have to do it. Plus, you will need to develop certain qualities in yourself, which we will talk about later.

So who is a SEO, why is he so in demand today, and how to start working in this position? Let's figure it out.

Briefly about the profession

First you need to understand who a CEO is. This will help, at least, roughly understand what he does, as well as what important functions he performs on the Internet.

A SEO specialist is a person who promotes sites, as well as optimizes them for search engine queries. SEO is a slang term for SEO optimizer. The concept of SEO is translated from English as "search engine optimization".

SEO site optimization is a very demanding job that requires a lot of effort and time consuming. Therefore, if you are not sure of your capabilities, then in this case you will have to give up this position. If you know for sure that your perseverance will be enough to master the necessary skills, then it will be useful for you to learn about what tasks of the SEO specialist you will have to solve.

Knowledge and required skills

Having figured out who this is a SEO specialist, it is necessary to study in detail the requirements put forward for what he needs to know. Without this, you will not be entrusted with this position, even if you are excellent at operating with various platforms and systems necessary for website promotion.

So, what should a real SEO specialist be able to do?

1. Possession of the basics of Internet marketing, as well as the ability to use high-quality tools for website promotion. Read more about internet marketing here.
2. Possess the skills of web programming and understand the CMS systems of Internet resources.
3. Be able to design the interface of sites.
4. Fill the resource with content that is unique and useful for visitors.
5. Have knowledge in the field of SMM.
6. To be a subtle psychologist who understands the needs of Internet users.

As you can see, the CEO position is a big responsibility, but it requires less knowledge and skills than, for example, or.

Advantages and disadvantages of the profession

The position of SEO specialist in website promotion has its pros and cons. Among its strengths are:

• great demand;
• high wages;
• the opportunity to develop and learn something new;
• creative work and the ability to develop a creative streak.

The flaws of the profession of a website promotion specialist on the Internet include:

• monotony of work;
• the need in most cases to perform all actions according to a given template;
• great competition;
• the need to constantly study analytical and statistical data on the SEO promotion market;
• huge responsibility for the project;
• full immersion in work;
• the need to spend a lot of time in a sitting position and in one place.

Above all, remote work as an SEO specialist requires constant overcoming of difficulties, strong endurance and powerful willpower. If at least once you give up the slack and do not complete the work you have begun, then in the future you will no longer be able to tune in to the desired mood.

Personal qualities of SEO and his workplace

So who the CEOs are is not difficult to figure out. However, the knowledge and skills of such an employee is only part of the information that needs to be known. In addition to her, you must be aware of the personal qualities that you will have to develop in yourself to get the position. So, a SEO optimizer should be:

• purposeful;
• assiduous;
• self-organized;
• responsible;
• a psychologist who knows how to find a common language with the target audience.

In addition, the SEO specialist must be able to think logically and control the development of the resource led by him.

Being an SEO specialist means being on the web all the time. This specialist can perform his functions:

• in special offices dealing with the development and promotion of Internet resources;
• in companies where such a position is extremely necessary (IT companies, for example);
• at home.

An SEO specialist has certain responsibilities that he must fulfill to the fullest. Otherwise, there will be no effect from its work.

What does an SEO optimizer do?

Let's take a closer look at what an SEO specialist does. First of all, he should be engaged in the promotion of resources and their withdrawal / retention in the first positions of the most popular search engines - Yandex and Google. Moreover, the duties of an SEO specialist include the execution of all these tasks as soon as possible and with low financial costs. However, this is not all. SEOs have other functions that they must perform. Here are the most basic ones:

1. Search for an employer (if the SEO works as a freelancer).
2. Conducting a comprehensive audit of an Internet resource.
3. Planning cases aimed at the promotion and promotion of the site.
4. A thorough analysis of the sites of other owners, determination of their strengths and weaknesses. For this task will be indispensable, having all the necessary tools.
5. Resource optimization - internal and external.
6. Promotion of the resource through groups on social networks.
7. Increase in traffic to the resource by increasing the level of the link mass.

But this is far from all that an SEO specialist does, since he also has other responsibilities, namely:

1. Creation or ordering of content to improve traffic to the Internet portal.
2. Development of a user-friendly interface.
3. Carefully tracking changes in search engine algorithms and customizing the site for them. Since search engine algorithms are subject to changes every year, and not all site owners manage to optimize their resource for innovation, they often fail. This, in turn, leads to large financial losses on the part of the owners.
4. Drawing up and sending reports on the work done to the site owner.
5. Tracking users' compliance with the site rules.
6. Creation of technical specifications for copywriters and rewriters who create content for the site. Checking ready-made texts and their placement on the pages of the resource. These tasks can be outsourced.

So, now you know what a SEO specialist does, what functions he performs, and what value he has in the field of virtual business.

Where to learn the basics of the profession?

How to become an SEO specialist, and can you do it without proper education? It is possible, but it is much easier and better to go through. In addition to the necessary knowledge, you can also go through a little practice in order to gain real experience and fully understand who an SEO specialist is, in what areas he works and what he strives for. In the future, this will elevate you in the eyes of potential employers, and also give you the opportunity to work not only as an Internet freelancer, but also as a full-time employee of a company that needs a qualified SEO.

So, where can you get the necessary knowledge, and what areas should you master? Training is carried out at the expense of:

• taking short courses on the GeekBrains virtual portal;
• master classes, which are provided by competent SEO specialists for a certain amount (or even free).

They provide all the information you need regarding SEO copywriting, SEO optimization and SEO rewriting. You can go through them with:

• special SEO portals;
• forums;
• watching video blogs or reading professional literature on SEO promotion created by specialists in this area of ​​Internet business;
• professional online or face-to-face conferences.

You can also try to get in touch with experienced CEOs in person, although consulting them can cost you a certain amount of money. For this reason, many SEO beginners are self-taught. To understand the whole point of the above, you should take a closer look at the question of how to become a SEO based on your own strengths.

Is it possible to independently learn SEO promotion?

How to become an SEO specialist on your own, and is it even possible? This is within the power of every purposeful person with a tendency to self-education. But it will be very difficult for you to master the necessary skills without assistance. For free, you will have to collect all the information literally bit by bit from various sources.

Begin with a good understanding of the theory. Once you understand what you have to work with, you can proceed directly to practice. To do this, try yourself in the promotion of a few simple sites, or even landing pages. If you are afraid to take on an order, and train on it.

Remember that you cannot cope with theory unless you try to put it into practice. As soon as you start to get something, you can safely put forward your candidacy for consideration by potential customers, providing your first projects as a portfolio.